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Logo identity
Estidama Association for Social Responsibility

Colors:
Black, white, red and green
Represents the colors of the Kuwaiti flag.

Balls/circles:
18 balls (17+1)
It represents the number of 17 global sustainable development goals + 1 strategic goal of establishing the Estidama Association.

tree leaves:
Intertwined with the letters of the association’s name, indicating the merging of the association’s pillars: environment, nature, and humans.

Image:
It is the logo of an association called “Sustainability,” which means “Sustainability” in English.
Sustainability is about the ability to maintain various systems and processes – environmental, social and economic – over time.

Social Responsibility (CSR) is a concept closely linked to sustainability. An association’s social responsibility typically refers to an association’s commitment to practicing environmental and societal sustainability and being good stewards of the environment and social systems in which it operates.

the description:
The logo shows a green circle containing a green leaf. There is text below the circle in Arabic and English: “Estidama.. Sustainability & CSR” respectively.

Analysis:

Symbolism:
Green color: Green is usually associated with nature and the environment, which indicates Estidama Association’s commitment to environmental issues.
Leaf: The leaf symbolizes growth and life, which supports the association’s message of sustainability.
Text:
“Sustainability for Social Responsibility”: This text in Arabic shows the association’s commitment to integrating sustainability practices into its social responsibility.

• “Estidama.. Sustainability & CSR”: This text in English demonstrates the company’s commitment to the principles of sustainability and corporate social responsibility (CSR) at the international level.
  the message:
  The logo conveys a strong message about the Estidama Association for Social Responsibility’s commitment to environmental, economic and social issues.

The logo shows that the association seeks to achieve a balance between economic benefits, environmental protection and community service.

Conclusion:
The association’s logo, “Sustainability for Social Responsibility,” is a simple but effective design that conveys a strong message about the association’s commitment to economic, environmental, and social issues. The logo helps distinguish the association from its competitors and attract partners who share the same values.

Together, the logo and text convey the message that the association is a public benefit association committed to sustainability and social responsibility. This is a positive message with a sustainable development impact that is expected to attract a large base of people interested in these issues.